{"id":402,"date":"2024-11-22T15:08:01","date_gmt":"2024-11-22T15:08:01","guid":{"rendered":"https:\/\/www.attorneytaiwan.com\/news\/?p=402"},"modified":"2024-11-22T19:07:18","modified_gmt":"2024-11-22T19:07:18","slug":"zara-digi-9","status":"publish","type":"post","link":"https:\/\/www.attorneytaiwan.com\/news\/2024\/11\/22\/zara-digi-9\/","title":{"rendered":"\u4ec0\u9ebc\u662f\u9eb5\u5305\u5c51\uff1f\u4ed6\u5011\u5982\u4f55\u63d0\u9ad8\u641c\u5c0b\u5f15\u64ce\u512a\u5316"},"content":{"rendered":"<p>\u5728\u73fe\u4ee3\u7684\u7db2\u7ad9\u8a2d\u8a08\u4e2d\uff0c\u9eb5\u5305\u5c51\u5c0e\u822a\uff08Breadcrumbs\uff09\u662f\u4e00\u500b\u91cd\u8981\u7684\u5143\u7d20\uff0c\u4e0d\u50c5\u6709\u52a9\u65bc\u63d0\u5347\u7528\u6236\u9ad4\u9a57\uff0c\u9084\u80fd\u6709\u6548\u6539\u5584\u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff08SEO\uff09\u8868\u73fe\u3002\u4f5c\u70ba\u7dda\u4e0a\u884c\u92b7\u516c\u53f8\u3001SEO 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href=\"https:\/\/www.keywordseo.com.tw\/optimization\/\">rwd<\/a><\/h3>\n<p>\u5047\u8a2d\u60a8\u6b63\u5728\u8a2a\u554f\u4e00\u500b\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\uff0c\u60a8\u5f9e\u4e3b\u9801\u958b\u59cb\uff0c\u7136\u5f8c\u9032\u5165\u7522\u54c1\u985e\u5225\u9801\u9762\uff0c\u63a5\u8457\u9078\u64c7\u4e00\u500b\u5177\u9ad4\u7684\u7522\u54c1\u3002\u5728\u9019\u500b\u60c5\u5883\u4e0b\uff0c\u9eb5\u5305\u5c51\u5c0e\u822a\u6703\u986f\u793a\u5982\u4e0b\uff1a<\/p>\n<pre><code>\u9996\u9801 &gt; \u7522\u54c1\u985e\u5225 &gt; \u96fb\u5b50\u7522\u54c1 &gt; \u624b\u6a5f &gt; iPhone 14\r\n<\/code><\/pre>\n<p>\u9019\u689d\u5c0e\u822a\u8def\u5f91\u986f\u793a\u4e86\u7528\u6236\u7576\u524d\u6240\u5728\u7684\u4f4d\u7f6e\uff0c\u4ee5\u53ca\u5982\u4f55\u56de\u5230\u66f4\u9ad8\u5c64\u7d1a\u7684\u9801\u9762\u3002<\/p>\n<h3>1.2 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Breadcrumbs\uff09<\/strong>\uff1a\u9019\u7a2e\u9eb5\u5305\u5c51\u5c0e\u822a\u57fa\u65bc\u7522\u54c1\u6216\u9801\u9762\u7684\u5c6c\u6027\u4f86\u986f\u793a\u3002\u4f8b\u5982\uff0c\u5728\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u4e2d\uff0c\u53ef\u80fd\u6839\u64da\u54c1\u724c\u3001\u984f\u8272\u6216\u50f9\u683c\u7bc4\u570d\u4f86\u986f\u793a\u9eb5\u5305\u5c51\u5c0e\u822a\u3002<\/li>\n<li><strong>\u6b77\u53f2\u578b\u9eb5\u5305\u5c51\uff08History-based Breadcrumbs\uff09<\/strong>\uff1a\u9019\u7a2e\u9eb5\u5305\u5c51\u5c0e\u822a\u986f\u793a\u7528\u6236\u700f\u89bd\u904e\u7684\u9801\u9762\u6b77\u53f2\uff0c\u800c\u4e0d\u662f\u7db2\u7ad9\u7684\u7d50\u69cb\u3002\u9019\u6a23\u53ef\u4ee5\u8b93\u7528\u6236\u5feb\u901f\u8fd4\u56de\u5230\u4e4b\u524d\u7684\u9801\u9762\u3002<\/li>\n<\/ul>\n<h2>\u9eb5\u5305\u5c51\u5c0e\u822a\u5982\u4f55\u6539\u5584 SEO\uff1f-<a href=\"https:\/\/www.keywordseo.com.tw\/digimarketing\/\">seo\u516c\u53f8<\/a><\/h2>\n<h3>2.1 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seo<\/a><\/h3>\n<p>\u9eb5\u5305\u5c51\u5c0e\u822a\u4e0d\u50c5\u5c0d\u7db2\u7ad9\u5167\u90e8\u5c0e\u822a\u6709\u76ca\uff0c\u9084\u53ef\u4ee5\u5f71\u97ff\u7db2\u7ad9\u5728\u641c\u5c0b\u5f15\u64ce\u7d50\u679c\u9801\u9762\uff08SERP\uff09\u4e2d\u7684\u986f\u793a\u65b9\u5f0f\u3002\u7576\u641c\u5c0b\u5f15\u64ce\u6293\u53d6\u5230\u9eb5\u5305\u5c51\u5c0e\u822a\u5f8c\uff0c\u5b83\u6709\u6642\u6703\u5c07\u9eb5\u5305\u5c51\u5c0e\u822a\u986f\u793a\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\uff0c\u9019\u6a23\u7528\u6236\u53ef\u4ee5\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e2d\u76f4\u63a5\u770b\u5230\u7db2\u7ad9\u7d50\u69cb\u3002\u9019\u7a2e\u986f\u793a\u5f62\u5f0f\u5c0d\u65bc\u63d0\u9ad8\u7db2\u7ad9\u7684\u9ede\u64ca\u7387\uff08CTR\uff09\u6709\u986f\u8457\u7684\u5f71\u97ff\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u7576\u7528\u6236\u641c\u5c0b\u76f8\u95dc\u95dc\u9375\u5b57\u6642\uff0c\u5e36\u6709\u9eb5\u5305\u5c51\u5c0e\u822a\u7684\u7db2\u7ad9\u6703\u6bd4\u6c92\u6709\u9eb5\u5305\u5c51\u5c0e\u822a\u7684\u7db2\u7ad9\u66f4\u5177\u5438\u5f15\u529b\uff0c\u56e0\u70ba\u9eb5\u5305\u5c51\u5c0e\u822a\u63d0\u4f9b\u4e86\u66f4\u591a\u7684\u7d50\u69cb\u6027\u4fe1\u606f\uff0c\u4f7f\u7db2\u7ad9\u5728\u641c\u5c0b\u7d50\u679c\u4e2d\u66f4\u52a0\u7a81\u51fa\uff0c\u5f9e\u800c\u589e\u52a0\u4e86\u9ede\u64ca\u7684\u6a5f\u6703\u3002<\/p>\n<h3>2.4 \u652f\u63f4\u300c\u9eb5\u5305\u5c51\u6a19\u8a18\u300d\u63d0\u5347 SEO<\/h3>\n<p>\u4f7f\u7528\u7d50\u69cb\u5316\u6578\u64da\u6a19\u8a18\uff08\u5982 Schema.org \u7684\u9eb5\u5305\u5c51\u6a19\u8a18\uff09\u4f86\u63cf\u8ff0\u9eb5\u5305\u5c51\u5c0e\u822a\uff0c\u53ef\u4ee5\u9032\u4e00\u6b65\u6539\u5584\u641c\u5c0b\u5f15\u64ce\u7684\u7406\u89e3\uff0c\u4e26\u4f7f\u9eb5\u5305\u5c51\u5c0e\u822a\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u4e2d\u986f\u793a\u70ba\u53ef\u9ede\u64ca\u7684\u9023\u7d50\u3002\u9019\u4e0d\u50c5\u80fd\u63d0\u9ad8\u7528\u6236\u7684\u9ede\u64ca\u7387\uff0c\u9084\u80fd\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u66f4\u6709\u6548\u5730\u89e3\u6790\u7db2\u7ad9\u5167\u5bb9\uff0c\u5f9e\u800c\u63d0\u5347\u7db2\u7ad9\u7684\u641c\u5c0b\u6392\u540d\u3002<\/p>\n<p>\u9019\u7a2e\u6a19\u8a18\u5728 Google \u641c\u5c0b\u63a7\u5236\u53f0\u4e2d\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u70ba\u6b63\u78ba\u7684\u7d50\u69cb\u5316\u6578\u64da\u6a19\u8a18\u6709\u52a9\u65bc\u641c\u5c0b\u5f15\u64ce\u7406\u89e3\u7db2\u9801\u7684\u7d50\u69cb\uff0c\u4e26\u5c07\u9eb5\u5305\u5c51\u5c0e\u822a\u986f\u793a\u5728 SERP \u4e2d\u3002\u9019\u6709\u52a9\u65bc\u63d0\u9ad8\u7db2\u7ad9\u7684\u53ef\u898b\u6027\u548c\u9ede\u64ca\u7387\u3002<a href=\"https:\/\/www.keywordseo.com.tw\/firm\/\">\u7db2\u8def\u884c\u92b7<\/a><\/p>\n<h2>\u5982\u4f55\u5728\u7db2\u7ad9\u8a2d\u8a08\u4e2d\u5be6\u65bd\u9eb5\u5305\u5c51\u5c0e\u822a\uff1f<\/h2>\n<h3>3.1 \u5728\u9801 SEO \u4e2d\u4f7f\u7528\u9eb5\u5305\u5c51\u5c0e\u822a<\/h3>\n<p>\u9eb5\u5305\u5c51\u5c0e\u822a\u662f\u512a\u5316\u5728\u9801 SEO \u7684\u4e00\u500b\u95dc\u9375\u5143\u7d20\u3002\u5c07\u9eb5\u5305\u5c51\u5c0e\u822a\u6b63\u78ba\u5d4c\u5165\u7db2\u7ad9\u9801\u9762\u4e2d\uff0c\u4e0d\u50c5\u80fd\u6539\u5584\u7528\u6236\u9ad4\u9a57\uff0c\u9084\u80fd\u63d0\u5347\u9801\u9762\u5167\u90e8\u7684\u93c8\u63a5\u7d50\u69cb\u3002\u6bcf\u4e00\u5c64\u9eb5\u5305\u5c51\u5c0e\u822a\u90fd\u53ef\u4ee5\u93c8\u63a5\u5230\u76f8\u61c9\u7684\u9801\u9762\uff0c\u5f9e\u800c\u589e\u5f37\u9801\u9762\u4e4b\u9593\u7684\u5167\u90e8\u9023\u63a5\uff0c\u9019\u6709\u52a9\u65bc\u641c\u5c0b\u5f15\u64ce\u66f4\u597d\u5730\u6293\u53d6\u548c\u7d22\u5f15\u7db2\u7ad9\u5167\u5bb9\u3002<\/p>\n<h3>3.2 \u4f7f\u7528 HTML \u6a19\u7c64\u5be6\u73fe\u9eb5\u5305\u5c51\u5c0e\u822a<\/h3>\n<p>\u8981\u5728\u7db2\u7ad9\u4e2d\u5be6\u73fe\u9eb5\u5305\u5c51\u5c0e\u822a\uff0c\u53ef\u4ee5\u4f7f\u7528 HTML \u6a19\u7c64\u4f86\u8a2d\u8a08\u7d50\u69cb\u3002\u5178\u578b\u7684\u9eb5\u5305\u5c51\u5c0e\u822a\u7d50\u69cb\u901a\u5e38\u7531\u7121\u5e8f\u5217\u8868\uff08<code>&lt;ul&gt;<\/code>\uff09\u548c\u5217\u8868\u9805\uff08<code>&lt;li&gt;<\/code>\uff09\u6a19\u7c64\u69cb\u6210\uff0c\u6bcf\u500b\u5217\u8868\u9805\u90fd\u5305\u542b\u4e00\u500b\u6307\u5411\u76f8\u61c9\u9801\u9762\u7684\u8d85\u93c8\u63a5\u3002\u4f8b\u5982\uff1a<\/p>\n<pre><code class=\"language-html\">&lt;ul class=\"breadcrumb\"&gt;\r\n  &lt;li&gt;&lt;a href=\"\/\"&gt;\u9996\u9801&lt;\/a&gt;&lt;\/li&gt;\r\n  &lt;li&gt;&lt;a href=\"\/category\"&gt;\u7522\u54c1\u985e\u5225&lt;\/a&gt;&lt;\/li&gt;\r\n  &lt;li&gt;&lt;a href=\"\/category\/electronics\"&gt;\u96fb\u5b50\u7522\u54c1&lt;\/a&gt;&lt;\/li&gt;\r\n  &lt;li&gt;&lt;a href=\"\/product\/iphone-14\"&gt;iPhone 14&lt;\/a&gt;&lt;\/li&gt;\r\n&lt;\/ul&gt;\r\n<\/code><\/pre>\n<p>\u9019\u6a23\u7684\u7d50\u69cb\u4e0d\u50c5\u80fd\u5e6b\u52a9\u7528\u6236\u6e05\u6670\u4e86\u89e3\u7576\u524d\u9801\u9762\u4f4d\u7f6e\uff0c\u4e5f\u80fd\u5e6b\u52a9\u641c\u5c0b\u5f15\u64ce\u8718\u86db\u6293\u53d6\u4e26\u7406\u89e3\u7db2\u7ad9\u7d50\u69cb\u3002<\/p>\n<h3>3.3 \u4f7f\u7528 Google Search Console \u8ddf\u8e64\u9eb5\u5305\u5c51\u5c0e\u822a\u6548\u679c<\/h3>\n<p>\u5728\u5be6\u65bd\u9eb5\u5305\u5c51\u5c0e\u822a\u5f8c\uff0c\u4f7f\u7528 Google \u641c\u5c0b\u63a7\u5236\u53f0\u4f86\u6aa2\u67e5\u548c\u8ddf\u8e64\u9eb5\u5305\u5c51\u5c0e\u822a\u7684\u6548\u679c\u975e\u5e38\u91cd\u8981\u3002Google \u641c\u5c0b\u63a7\u5236\u53f0\u80fd\u5e6b\u52a9\u60a8\u6aa2\u67e5\u9eb5\u5305\u5c51\u5c0e\u822a\u7684\u7d50\u69cb\u5316\u6578\u64da\u6a19\u8a18\u662f\u5426\u6b63\u78ba\uff0c\u4e26\u986f\u793a\u662f\u5426\u5b58\u5728\u932f\u8aa4\u6216\u8b66\u544a\u3002\u6b64\u5916\uff0c\u5b83\u9084\u80fd\u63d0\u4f9b\u641c\u5c0b\u7d50\u679c\u4e2d\u9eb5\u5305\u5c51\u5c0e\u822a\u7684\u986f\u793a\u60c5\u6cc1\uff0c\u8b93\u60a8\u8a55\u4f30\u5176\u5c0d SEO \u7684\u5f71\u97ff\u3002<\/p>\n<h3>3.4 \u5728 Google Analytics \u4e2d\u5206\u6790\u9eb5\u5305\u5c51\u5c0e\u822a\u7684\u6548\u679c<\/h3>\n<p>Google Analytics 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